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What is ATRI?

The ASEAN Total Rewards Institute (ATRI) is Southeast Asia’s world class learning and certification provider dedicated to the total rewards profession. Founded in 2014 by Thomas A. Farmer and Mr. Federico R. Marquez, Jr., ATRI seeks to meet a need among ASEAN’s compensation and benefits practitioners for accessible, global-quality training and certification.

ATRI offers competency-based training, assessment and certification to ensure practitioners possess essential job-related knowledge, skills, and attitudes for effective job performance. All courseware is developed by Mr. Farmer and validated by ATRI’s Industry Advisory Panel, to ensure learning is rooted in the actual competency requirements of reward specialists, professionals and managers in the ASEAN and local country context. In late 2017 / early 2018, a Total Rewards Competency Framework Validation Study was conducted, involving detailed review of over 100 compensation & benefits job descriptions for ASEAN-based rewards positions at the specialist, professional, and senior / regional levels.

ATRI is a division of Freelance Total Rewards Pte. Ltd., a Singapore-based consultancy established in 2013 dedicated to advancing more effective total rewards practices in the Asian context. Freelance Total Rewards is owned and managed by Thomas A. Farmer, and consists of a global network of freelance total rewards professionals in Americas, Europe, Middle East, Africa, and Asian regions.

Who is on the Industry Panel?

ATRI operates under the guidance of an Industry Panel, consisting of recognized leaders in the total rewards field, with more than 150 years’ combined experience in HR and rewards leadership:


Dr. Mark Bussin

Chairman, 21st Century Rewards, WorldatWork faculty, author of 400 articles and eight books and on rewards topics including co-author of Remuneration Handbook, International Edition (2017) with Dr. Fermin Diez. Advisor to several boards and remuneration committees.


Ms. Bebe Chaves

35 years of HR experience, including leadership roles with Coca-Cola Bottlers Philippines, KFC / RamcarGroup of Companies, Mercury Group of Companies, Philip Morris, Unilever and Warner Lambert / Pfizer. Has led organizations in the areas of rewards, organization development, change management, talent management, performance management and engagement.


Dr. Fermin A. Diez, CCP, SPHR

More than 30 years of experience in human resources, including consulting, corporate and academic roles in 40 countries in all continents. Author of two books, including co-author of Remuneration Handbook: International Edition. WorldatWork faculty and former global board member. Former Senior Partner, Mercer.


Mr. Thomas A. Farmer, CCP, SPHR, ACTA

Former head of rewards for three multinational companies and regional VP Compensation and Benefits for IHG, Americas and Asia. Formerly with Hewitt and Mercer, has consulted over 150 companies including Sinopec, WalMart, Coca-Cola, and Toyota. Founded Freelance Total Rewards in Singapore in 2013. WorldatWork faculty and exam item contributor.


Mr. Federico R. Marquez, Jr.

Currently SVP Human Resources at St. Luke’s Medical Center, Philippines. He represented the Philippines in the ASEAN 2015 Talent tract sessions held in Brunei and a Governor of Employers Confederation of the Philippines (ECOP) and President Emeritus of Compensation Management Society of the Philippines. Chairman of HR Team Asia, Inc. and HRManagement & Business Solutions, Inc.


Ms. Lynette Ng

Asia Leader of Talent Management for Sanofi and HR Business Leader for Sanofi Pasteur. With more than twenty years of HR and total rewards experience with global multinational companies such as eBay and GlaxoSmithKline. Lynette has managed virtually all areas within HR and rewards in the Asia context.


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Founded in 2014, The ASEAN Total Rewards Institute stands as Southeast Asia's
world class learning and certification provider dedicated to the total rewards profession